Adsense

Adwords

Affiliate Links

Algorithm Changes

Arms Race

.Com or .Co.uk?

Databases

Database Example

Duplicate Content

Hyphens

Index Speed

IP Addresses

Link Popularity

Link Relevance

Meta Tags

Monitoring

Next Year Ahead

One Roof (all under)

Organic v Paid

Page Rank

Pay Per Click

Quality Criteria

Repeat Keywords

Supatags™

Word Per Page

Yahoo!

SEO > Articles > New York 2004 >

How important is PageRank™ in the current search marketplace?

When Google was first launched in 1998, PageRank™ was the major component which set them apart from their rivals. The exact makeup of the PageRank™ formula remains a closely guarded secret, just like the ingredients for Coca-Cola®. As Google has developed, so have the spammers. Although PageRank™ can still be manipulated, Google has implemented many filters to combat this. Links from sites with a high PageRank™ can still therefore be extremely useful. The PageRank™ meter on the Google toolbar remains a useful guide for determining the overall popularity on any web page.

However, as with all web metrics, tools and measurements of page rank should only be seen as a rough pointer, and not as the be-all-and-end-all in determining the importance of any particular web page.