Adsense

Adwords

Affiliate Links

Algorithm Changes

Arms Race

.Com or .Co.uk?

Databases

Database Example

Duplicate Content

Hyphens

Index Speed

IP Addresses

Link Popularity

Link Relevance

Meta Tags

Monitoring

Next Year Ahead

One Roof (all under)

Organic v Paid

Page Rank

Pay Per Click

Quality Criteria

Repeat Keywords

Supatags™

Word Per Page

Yahoo!

SEO > Articles > New York 2004 >

What should I do to increase my link popularity?

Keep seeking quality inbound links. The best links are not always reciprocal . There is no need to link back if you do not think that it is appropriate. Top tips:

• Always ask for links:
• Throughout your site with a "like us, link to us" button.
• With a "suggested links" page - include banners and text links.
• When meeting industry contacts with relevant websites.
• When advertising on other sites.
• When being quoted in any on or offline new media.
• Have a system to monitor and follow up link building strategies.

If your site is unique or interesting enough, they should be able to get people to link to you without you having to ask for it. Either way, building links takes time and there are no easy shortcuts .