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SEO > Articles > New York 2004 >Is this all one big arms race? Is every website playing the same game? How do we keep up?The whole purpose of search engine optimisation is to create a website which matches the user with the information they are searching for. Insomuch as legitimate optimisation is always a battle against the spammers, what we do could be seen as an arms race. However, our experience has shown that whatever ups and downs the industry may go through, adding more relevant content and more quality and relevant inbound links will always increase the amount of visitors to your website. The more carefully targeted content and links are made, the more likely it is that these extra visitors will turn into crucial additional sales. The content arms race is essentially a much lower risk game, compared to the bidding wars which can take place on pay per click search engines. Whatever changes the industry may throw at us, Yourslice is confident that we will continue to carve out our niche in the search engine market for many years to come.
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