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SEO > Articles > New York 2004 >

What about if I bid on Google Adwords, will this increase my ranking in the main index?

Google Adwords and Google organic results pages are run from entirely separate databases. Although you are unlikely to find any gain in ranking directly from bidding on Adwords, remember that your ads will also show on Google's partner sites, and you may get a minor gain in page rank this way round.

However the real advantage, according to search engine relationships expert Bruce Clay, is that if you are able to appear at the top of both free listings and the sponsored listing results, your combined click through rate can increase as much as 300% , due to the perceived credibility of having first place in both locations. This is obviously only applicable if you are able to afford the cost of getting to the top, although at least with Google Adwords, you have the opportunity of out-ranking your opponent based on your click through levels, not just how much you bid.