Adsense

Adwords

Affiliate Links

Algorithm Changes

Arms Race

.Com or .Co.uk?

Databases

Database Example

Duplicate Content

Hyphens

Index Speed

IP Addresses

Link Popularity

Link Relevance

Meta Tags

Monitoring

Next Year Ahead

One Roof (all under)

Organic v Paid

Page Rank

Pay Per Click

Quality Criteria

Repeat Keywords

Supatags™

Word Per Page

Yahoo!

SEO > Articles > New York 2004 >

What percentage of the search engine market will the new Yahoo occupy? How do I need to adapt my site to respond to this?

When the new Yahoo search engine was adopted in February, Google instantly lost 18% of the organic search market share. The Yahoo search engine works on paid inclusion basis. For the best chances of achieving a high-ranking, especially in competitive commercial search areas, it is necessary to sign up to the scheme, where conveys a cost of either 15 or 30c per click, depending on the subject area. Yahoo paid inclusion is very new, and it is too early to fully understand its impact, especially in the UK .

The following categories are regarded as tier 2, and are subject to the higher 30c per click charge on Yahoo.com:

• Apparel
• Electronics
• Financial Services
• Flowers, Gifts & Registry
• Health , Beauty & Personal Care
• Home & Garden
• Professional Services
• Real Estate
• Telecom & Web Services
• Travel

What will happen to the Yahoo directory?

It is still a key place to be listed, especially to be identified as a UK site if using a .com domain name. There is some concern that Google may be dropping links from Yahoo in its page rank calculations.

What is the likely trend for MSN, and for Microsoft's new search engine?

Wait and see. Nobody really knows yet.